EMMA DAUGHERTY

I concepted and directed this shoot for use in our March and April 2022 Campaigns at Lane Bryant. Our on-figure fashion was shot on a beach, so I pulled a tan background for the laydowns that would live nicely with the blues and darker tans from on-figure. For our intimates shots, I played with using florals both in and out of focus to add some subtle interest to the photos since they were shot on white. I was also able to assist in concepting the overall direction of our two new bra launches for the campaign, each with their own branding.