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EMMA DAUGHERTY
Spring Asset Deck
Client
Year
Lane Bryant
2022
For March & April, I assisted the Creative Director in creating our asset deck for the season. Our asset deck is used as a jumping-off point for the rest of the design team, and houses seasonal stories and art direction for the floorset. During this floorset in particular, I was even involved in coming up with some of the creative direction for our two bra launches including on-figure photo direction, laydown photo direction, and branding.
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