EMMA DAUGHERTY

Justice was one of the first brands to pair up with Lego for the launch of their newest product, DOTS. It was a creative, fun and imaginative product with limitless possibilities for play. We needed to introduce this new product to our customers and convey its versatility in the form of a shoppable landing page.  The page had to be informative as well as product-driven. To achieve this, I included a lot of video content showing the customer how to use Lego DOTS in various ways, mixed with our own inspirational and always-positive Justice photography to inspire the customer.