For Lane Bryant's Pre-Spring '24 campaign, I lead the concept, art direction, and retouching of our still life shoot for January. I took the opportunity to re-vamp our process and shoot deck. For each shot, I imagined how it would be used in situation with the brand imagery, and integrated it into the deck. This helped ensure that once we were on set, everyone involved was quickly grounded in the on-figure direction and could easily see a realistic reference for what we needed to create, including end-case image usage, crops, angles, background color and lighting. This helped to create a cohesive campaign across all tiers of our brand imagery.