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Fall Asset Deck

Client

Lane Bryant

Year

2021

Throughout 2021 I supported the Creative Director in the creation of Monthly Asset Decks. These Asset Decks housed the Art Direction for the Campaign and acted as a jumping off point for the rest of the team — a place they could go to get inspired and learn about the stories and products we needed to stand for that season. In tandem with designing these decks, I also helped to create text lockups, color palettes, and make photo selects. These decks  also served more informational purposes and provided designers and cross-functional partners with things like look numbers, apparel labels, retouching notes, contact sheets and more which I organized and inputted.

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