EMMA DAUGHERTY

Crush by Cacique is a new collection at Lane Bryant that is geared toward a younger, bolder customer. I was tasked with creating a new layout/design for the page for April. Since the product line had just launched in March, and in the spirit of the target audience, we needed this page to be fresh and bold. I used the logo very large on the page, as well as cropped for an unexpected design element. Below the hero section of the page, I incorporated a laydown of the product for texture and pattern. As the user scrolled down the page, the brand imagery would lazy-load on top of the laydown photography, providing some interest and subtle movement.