EMMA DAUGHERTY

This was a landing page that I created for Lane Bryant to showcase the launch of the 2022 Americana Collection. It needed to entail that the collection was cross-category so I chose imagery showing a range of products from dresses, to intimates, to accessories. I also wanted to have some fun with our tagline for the campaign because I felt it especially applied to this collection, so I incorporated "UNITED WE SUMMER" into the page in a way that was legible, but more so as a design element. We also had a great anthemic video for the season available for use that I incorporated into the page to add movement and provide the customer with something a little more inspirational.